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Keep Walking Club Preview · not final
Johnnie Walker

Join the
Club

Free for adults of legal drinking age. Find the best tables, follow the best bartenders, and earn your way to invitations you can’t buy.

This is a preview for demonstration. Benefits, names and point values are not final.

Why join

More than a list. A place in it.

The Blue List and the Black Book show you where to go. Membership remembers where you’ve been, tells you who’s pouring tonight, and opens doors as you go.

Find your table

Save Blue List venues and their signature Blue Label pairings, and keep a log of every place you’ve been.

Follow the bartenders

Follow Black Book bartenders and see when and where they’re behind the bar.

Learn the craft

Unlock the recipe bible and tutorials from the bartenders behind Johnnie Walker’s best serves.

Get invited

Release news first, then early access to experiences, then invitation-only Club Nights.

How Strides work

Every step counts

Strides are the Club’s way of recognising how you take part. Earn them by exploring, learning and showing up. They add up to your status.

Join and complete your profile
Once
50Strides
Check in at a Blue List venue or a bartender’s shift
Scan the Club code · one per venue per day
100Strides
Attend a Club experience
Per event
150Strides
Complete a cocktail tutorial
Per tutorial
40Strides
Refer a friend who joins
Up to 5 a year
75Strides
Save a place or follow a bartender
Your first 10
10Strides
No purchase needed, ever. Strides come from taking part, never from buying, and nothing rewards how much you drink. Rewards are content, news and experiences.

Status

Four tiers. Each one opens more.

Your Strides set your tier. Every member starts as a Walker.

Tier one

Walker

From day one
  • Saved places and visit log
  • Follow bartenders
  • Release news
Tier two

Black

300 Strides
  • The full recipe bible
  • First cocktail tutorials
Tier three

Gold

800 Strides
  • Every tutorial
  • Early access to experience invitations
Tier four

Blue

2,000 Strides
  • Invitation-only Club Nights
  • Previews of special releases

Member experiences

Keep Walking Club Nights

Invitation-only evenings for our most engaged members: tastings of rare and exclusive Johnnie Walker expressions, live entertainment, and Black Book bartenders behind the bar.

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Questions

The fine print, plainly

Does it cost anything?

No. Membership is free.

Do I have to buy anything to earn Strides?

Never. Strides come from checking in, learning, saving places and attending experiences. We don’t ask for receipts or track spending.

Who can join?

Anyone of legal drinking age (21+ in the US). We confirm your date of birth when you join.

What do you do with my information?

We use it to run your membership. Emails from Johnnie Walker and any wider use of your data are separate choices, both off unless you turn them on, and you can change them any time.

How do I check in at a venue?

Each Blue List venue and Black Book bartender has a Club code. Scan it when you’re there; one check-in per venue per day counts.

Become a member

Start as a Walker

Join in under a minute and get your first 50 Strides.

Demo only: nothing is sent or stored. By joining you accept the Terms and Privacy Policy.

Welcome to the Club

You’re in.

Your tier
Walker
0